Illuminating Potential® · Strategy + Soul
Illuminating the brilliance already in you.
And in what you are building. Strategic consulting and leadership coaching, whether that's a company, a calling, or a life.
Or book a free Clarity Call. Fifteen minutes. Find a time →
You might know this
You are leading something that matters.
A company, a calling, or a life built on purpose. From the outside it is working. Inside, you already know something is off, and you have not said it out loud yet.
- Every team is busy. You cannot say for certain that the work delivers what you promised.
- You built exactly what you said you wanted, and you are not sure you want it.
- You are about to make a real investment in something nobody at the company has done before.
- You hand everyone else clarity, then go quiet on your own next move.
- You have asked for the risks. You get status.
- You said yes, and argued with it in the car on the way home.
You know. You have not said it yet.
Where to start
Choose your door.
The same practice, whether you are leading an organization or your own life.
For your organization
Consulting
The team that can deliver this already works for you. Most of their energy is going somewhere else. I make sure the transformation you funded is one your organization can actually run: what you are actually solving for, whether the plan connects from initiative to task and across every function, and and how to put it into practice so your team runs it without me. For established companies and funded startups, roughly 200 to 2,000 people.
Free, 10 questions. Or take The Read.
For you and a room of peers
The Human Layer
A 10-week cohort for senior leaders carrying a transformation that has to last. You bring the change you are actually running, and work it through every phase alongside 6 to 8 people carrying the same weight. You leave with a plan you can run and a board that stays.
Founding seats close February 15.
For you
Individual coaching
What you know is worth more now than it has ever been, and you get to decide where it goes. We bring strategic clarity and energy intelligence into the same room, so your next move is one you choose rather than inherit. From a single session to several months of work together.
Free, 6 questions. Or explore coaching.
The people leading the change are going through it too.
You are already whole. It gets covered, by rooms that only make space for part of you. The work names what is covering it and walks the way back.
The approach
Energy is information.
One way of perceiving, applied to everything. This is true of a company and it is true of a person.
Strategic clarity
Reads the system.
Nine years in advertising, eleven in enterprise data and analytics. The rigor to find the real opportunity, sequence the work, and make the call a model cannot make for you.
Energy intelligence
Reads the room.
Presence, trust, and reading what a moment is asking for before anyone says it. This is what decides whether people take the change up or quietly work around it.
The Illuminating Potential Method™
One method, at every scale.
Four phases, from first seeing clearly to making the change last. The same arc carries whether we are realigning an organization or your own next chapter.
01
Awaken
Name what is real. We surface the truth beneath the story everyone agrees to tell, so the work begins from what is actually happening.
02
Align
Clear what is in the way. We resolve the friction and the quiet resistance that slow change down before it reaches anyone.
03
Actualize
Build what is next. We turn clarity into motion, sequencing the work so it survives contact with the real world and not only on paper.
04
Amplify
Make it visible. The change compounds, and the people carrying it can run it without me.
Free · 5 minutes
See it for yourself, free.
A mirror reflects you back to yourself. A read names what is already there. Both of them work from what you have, which is exactly the point.
Free · 5 minutes
For you
The Mirror
6 questions that reflect back where you are and what this season is quietly asking of you.
Free · 5 minutes
For your organization
The Read
Ten questions, 5 minutes. The same ones I ask in the first hour: what you are solving for, why those use cases, and whether the data is guiding the decision or ratifying one already made.
In their words
What it was like to be led by me.
People I have led, into new roles, new levels of leadership, and in more than one case a version of themselves they had been circling for years.
Selected work
Still running without me.
Most of this work is confidential, so I describe the shape rather than the client. References available, privately, on request.
I aligned a 7,000-person company around one shared source of truth, with real adoption, and led it as the internal consultant with no outside firm. Ten years later it still runs, because the people made it theirs.
I led the integrated planning across a 700-person agile transformation, and finding the dependencies and risks while they were still cheap tripled throughput and cut lag and errors by more than 70%. Then a system took over assigning and tracking the work, and the development managers, business analysts and product managers moved onto strategic priorities, cross-functional relationships, and developing their own teams.
The model worked. It scored churn risk accurately, and it was interesting information collecting dust on a shelf. I built what turns a score into an action: the workflows, the enablement, the training. The regions started acting on the outputs weekly. Then it went into performance plans and quotas, which is the point where a model stops being a report and becomes how the company works.
Meet Lara
I could see all of it.
It began in advertising, nine years of it, where I learned how culture reaches a person. A client's question I could not yet answer sent me after the data, and that became eleven years in enterprise analytics at Twilio and Rackspace.
Data and IT are the one place in a company that sees the entire cross-section. Marketing sees marketing. Operations sees operations. Data sees all of it, because eventually every decision becomes a row in a table. That vantage point is what I had for eleven years.
The further in I went, the more the work came back to people. I bring the rigor of the data side and the practiced presence of the energy side into one practice.
20+ years leading teams through change · 10 inside enterprise data at Twilio & Rackspace · Right hand to CIOs, CDAOs, CMOs · Teams across four continents · McKinsey Academy Hispanic & Latino Executive Leadership Certification · ICF Trained Coach
The Whole Point · the newsletter
One letter a month, for people building something.
One letter, two parts. What your people know and never wrote down, then what you know and have not said out loud yet.
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Start with what is already there.
A short, free conversation about what you are carrying and what it would take to deliver it. Fifteen minutes. You do not have to work it out alone.
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