Executive.
Healer.
Both, at once.
I spent over twenty years building global teams across enterprise data, marketing, and advertising. I led the data function at Twilio. Built analytics organizations at Rackspace. And somewhere along the way, I also became a PCC-trained coach, a yoga instructor, a certified sound healer, and a space activation practitioner.
My brain thinks in frameworks. My body thinks in frequencies. And I've learned that both of those things are useful, sometimes in the same conversation.
For a long time I kept those worlds separate. I had corporate Lara, and holistic Lara, and mom Lara. And honestly, I was a little embarrassed to let any of them see each other. This work is what happens when you stop doing that.
The long version,
if you want it.
I'm Dominican-American. I'm a mom. I have a blended family that somehow works beautifully despite being beautifully complicated. And for most of my adult life, I built my identity around being excellent at one thing: analyzing things.
I started in advertising and marketing, then moved into enterprise data and analytics. I built five functions from scratch across four industries. I led global teams of up to 120 people across four regions. Each transition taught me something the last one couldn't. Transitions are kind of my thing.
And then my body started voting no.
I had a heart crisis. Both real and metaphorical. The kind that puts you in a hospital and makes you reconsider every choice you've made about how you spend your energy. And in that reckoning, I realized something I'd been sensing for years but hadn't been willing to say out loud: the leadership that got me here wasn't going to take me where I actually wanted to go.
So I stopped pretending that the corporate playbook and the spiritual one had to stay separate. I got trained as a coach. I deepened my yoga practice. I studied sound healing. I became a space activation practitioner. Not because I was running away from data, but because I was finally letting the rest of me into the room.
The wild part? My husband Hermann did the same thing. He left Apple after 15 years and started a sustainable clean fuel business in West Africa. We left corporate and started businesses within six months of each other. Neither of us had a plan. We had clarity.
That's what I mean by illuminating potential. It's not about reinventing yourself. It's about remembering what was always there and finally building from it.
Illuminating Potential is where all of that converges. It's coaching and consulting for people who are done fragmenting themselves. Who want to bring the strategist, the creative, the healer, and the human to the same table. And who are ready to design what's next with all of those parts working together.
Strategy trained.
Intuitively led.
Two decades of enterprise leadership. Deep training in body-based and energetic practices. Both are real. Both show up in the work.
Enterprise & Strategy
- 20+ years across advertising, marketing, data & analytics
- 5 functions built from scratch across 4 industries
- Global teams of up to 120 people across 4 regions
- Enterprise leadership at Twilio, Rackspace
- Northwestern M.S. in Data Science
- McKinsey Hispanic Executive Program
- Speaker: Google Cloud, SAFe Summit, Richmond CMO Forum
Coaching & Healing
- PCC-Trained Coach (Mento Coaching Program)
- Certified Yoga Instructor (RYT)
- Certified Sound Healer
- Space Activation Practitioner (Unfolding Space)
- Somatic awareness & nervous system regulation
- Energetic attunement & deep listening
This work is
contagious.
Here's what happens when people stop narrowing themselves and start integrating.
A note from Lara.
If you've made it this far, you're probably the kind of person who wants to know who they're working with before they work with them. I respect that.
Here's what I want you to know: I don't coach from a pedestal. I coach from experience. I've had the corporate career. I've had the health scare. I've navigated the identity crisis of becoming a parent at 39. I've sat in boardrooms and I've sat in sound baths. And the most honest thing I can tell you is that none of those things are separate. They're all part of the same story.
The work I do now isn't about fixing what's broken. It's about illuminating what's already there. The potential you've been carrying. The knowing you've been overriding. The chapter you've been sensing is yours.
If any of this resonates, I'd love to talk. No pitch. Just a real conversation about where you are and where you want to go.
With warmth and honesty,
What people say.
Lara is a people-first leader who builds trust through clarity, accountability, and calm, decisive leadership. Her philosophy continues to influence how I lead teams, empower others, and deliver results.
Lara consistently invested in my growth through meaningful ownership, thoughtful mentorship, and unwavering advocacy. Under her leadership, I gained greater confidence and sharpened my ability to trust my own decisions.
Lara's style is strategic paired with authenticity. She taught me how to filter out the noise and stay focused on the work that actually moves the needle, in my career and my life.
Let's find out what
your next chapter looks like.
You don't need to have it all figured out. You just need to be willing to begin.